Today I want to talk about one of the fascinating tussles in technology: trying to turn the shop around the corner into an online store. Just about every business, from Walmart to a home baking operation, wants to find customers and sell its products online, and this has only accelerated during the pandemic. An owner of a cheese shop doesn’t have the time, expertise and money to become as skilled in online shopping as Amazon. To over simplify, there are essentially two paths for businesses that want to sell stuff online or just have an internet presence. They can either do it themselves, or link up with an online powerhouse.

Source: New York Times February 18, 2021 18:00 UTC