"Our goal is to show ads that are as relevant and useful as the other content you see. "You should be able to easily understand who is showing ads to you and see what other ads that advertiser is running. "We review many ads proactively using automated and manual tools, and reactively when people hide, block or mark ads as offensive. "It is important that people understand how foreign actors tried to sow division and mistrust using Facebook before and after the 2016 US election. And it's also why we're building the tool," Facebook said.

Source: Economic Times November 28, 2017 10:52 UTC