Facebook pays millions for reality show on NFL's Marshawn LynchFacebook Inc is paying Time Warner Inc’s Bleacher Report millions of dollars for a reality show on NFL player Marshawn Lynch, the sports site told Reuters - a sign that the social media firm is willing to pay top dollar to lure viewers and ads to its Watch video service. “We think we have a big hit on our hands,” said Rory Brown, president of Bleacher Report, declining to comment on how many millions Facebook is paying Bleacher Report for the show. After that period Bleacher Report owns the content and can use it. It was a big priority for Bleacher Report to keep the show authentic, given Lynch’s raw style, Brown said. For the most part Facebook gave Bleacher Report full creative control, however the social media network does have concerns about offensive language, Brown said.

Source: VietNamNet News September 13, 2017 09:33 UTC