Under the new formula, posts from publishers that rely heavily on what Facebook considers clickbait will be placed in fewer news feeds and appear lower in those feeds. In Facebook surveys, users complain about posts with enticing headlines that ultimately disappoint the reader. Over the past 2½ years, Facebook has attempted to squash clickbait by pushing it down the news feed, while also promoting what it describes as “high-quality” content. Facebook’s war on clickbait rages on. But many of its 1.7 billion users can’t help but click on such headlines.

Source: Fox News August 04, 2016 21:33 UTC