Most raised doubts about the science of climate change, including denying there's consensus or certainty about it, and attacked the credibility of climate experts. Its newest report, 'Climate Change and Digital Advertising: Climate Science Disinformation in Facebook Advertising' found 51 climate-denial ads running on Facebook between January and June 2020. The group lists several strategies the ads use to 'sow doubt and confusion' around the science of climate change, including denying there's consensus or certainty on climate change. The most common approach 'is to attack the credibility of climate science and climate science communicators,' like the UN's Intergovernmental Panel on Climate Change. In those shown to people 55 and up, though, the focus was on debating the causes of climate change.

Source: Daily Mail October 09, 2020 23:18 UTC