NEW DELHI: Facebook India on Wednesday announced that it has partnered with creative agencies to launch an initiative called ‘Thumbstoppers’ to boost short-form mobile video advertisements. The social media giant has tied up with agencies such as Wunderman Thompson, Ogilvy, Leo Burnett, McCann and Mullen Lintas to transform storytelling for mobile advertising. As mobiles have become more pervasive, Facebook found an urgent need for marketers and creative agencies to create mobile-first ads. Sandeep Bhushan, director and head of global marketing solutions (GMS), Facebook India, said: “Advertising on Facebook has driven significant business results for all our advertisers - large and small. Thumbstoppers is the first initiative to be rolled-out as part of Facebook Creative Playground, a capability-enhancing program led by Facebook that is geared towards building the advertising ecosystem in India in partnership with leading creative agencies.

Source: Mint May 15, 2019 11:48 UTC