“But ad blockers are a really bad solution to that.”Facebook’s move is set to add to a furious debate about the ethics of ad blocking. To shut down the blockers, Facebook is taking aim at the signifiers in digital ads that blockers use to detect whether something is an ad. “Facebook’s change lets users continue to use ad blockers to protect themselves, while ensuring ads are displayed.” The move against ad blockers on the desktop site will not affect blockers used to access Facebook on a mobile web browser, the company said. That will help Facebook serve more relevant ads, rather than bombard people with ads they do not want.

Source: New York Times August 09, 2016 14:01 UTC