Facebook declined to comment when asked on what portion of its desktop users have ad-blocking software installed. We want to help lead the discussion on this.”Nonetheless, Facebook stands to gain financially from showing ads to ad-blocking users. Facebook FB 0.48 % is going to start forcing ads to appear for all users of its desktop website, even if they use ad-blocking software. User adoption of ad-blocking software has grown rapidly in recent years, particularly outside of the U.S. Some ad-blocking software providers have faced fierce criticism from the media industry for their business models in recent months.

Source: Wall Street Journal August 09, 2016 13:52 UTC