By PTIKOLKATA: FMCG major Emami Limited announced the entry of its international German skincare brand Creme 21 into Indian markets leveraging modern retail and e-commerce. Creme 21 was acquired by Emami in January 2019 at an investment of about Rs 100 crore. Creme 21 from Germany is now set to enter Indian households to offer Indian women an international standard of daily skincare and hydration, the company said. "In the first phase, we will introduce Creme 21 skin creams and lotions in India. "We believe that Creme 21 would attract the modern Indian woman who is looking for world-class products to stay youthful," he said.

Source: The North Africa Journal December 14, 2021 11:52 UTC