The 2021 edition of AMTECH took place virtually, connecting Amazon leaders from around the world with participants from Saudi Arabia and the wider Middle East and North Africa regionSaudi Arabia: Amazon in the Middle East and North Africa (MENA) has concluded yet another edition of its annual tech conference, AMTECH 2021. The two-day virtual tech event brought together regional and global Amazon leaders with participants from Saudi Arabia, Jordan, the UAE, and Egypt’s thriving local landscapes, to showcase innovation, best practices, share knowledge, and recognize top experts in their respective fields. On its third edition which took place on December 8th and 9th, AMTECH 2021 focused on opportunities in the region covering topics such as machine learning, emerging technologies, industry trends, new payment methods, and customer behaviours. Ronaldo Mouchawar, Vice President of Amazon MENA, inaugurated the event alongside Faisal Rafi, Director of Technology of Amazon MENA, with a joint keynote speech on how the company maintains a strong focus on ‘Invent and Simplify’, one of Amazon’s leadership principles and the overarching theme of this year’s event, touching upon the need to stay ahead of fast-changing business environments and customer needs.

Source: The North Africa Journal December 14, 2021 09:48 UTC