Experts in marketing and technology have called on marketing practitioners, especially those in the out-of-home advertising, to leverage the opportunities presented by ArtificiaI Intelligence, to upskill. The call was made at the inaugural Location Marketing Awards (LOMA), held in Lagos, recently. The focal point of discussion centered on AI’s significance and its role in elevating professionals within the advertising ecosystem. While acknowledging the evolution of advertising in tandem with AI’s transformative impact on society, the experts underlined the need for marketing professionals to embrace and leverage AI technologies to stay competitive in the rapidly changing landscape. In his remarks, the convener of Location Marketing Awards, Kingsley Onwukaeme, identified harsh economic conditions, low client patronage, unfavourable credit terms, multiple taxation, insecurity, scarce human resources and market proliferation as some of the challenges bedevilling the industry.

Source: Nigerian Tribune October 09, 2023 15:06 UTC