A sales strategy that directly links businesses with the people will surely be always relevant, focused and very effective. With people-relationship, products and services will command credibility, immediate adoption and of course, loyalty (short and long terms). The strategy for choosing “where to play, how to play and how to win” must be coherently articulated, doable and translated to actionable steps that deliver sustainable success. Sales and other departments in companies are siloed and “crying” for an urgent need for internal collaboration in order to achieve elusive progress. They can substantially contribute to the design of new products and services as well as forge acceptance and patronage.

Source: Nigerian Tribune October 09, 2023 05:24 UTC