A former chief executive of the Daily Mail’s parent company has been enlisted to advise a private equity bidder for the consumer data provider WGSN. Mr Zwillenberg is working alongside Elizabeth Deeming, a former executive at Stylus Media Group and News Corporation, on the deal. City sources said Ascential had asked for initial offers for WGSN, which supplies data on fashion trends to the industry, this week. Neither Mr Zwillenberg nor Ms Deeming is expected to have an ongoing role in the WGSN business if BC's bid is successful, according to people close to the situation. BC Partners declined to comment, while Mr Zwillenberg could not be reached for comment.

Source: Daily Mail May 16, 2023 12:39 UTC