January 09, (THEWILL) — Ethiopian Airlines Group has entered into a strategic partnership with Nucore Technologies, as part of efforts to deepen its digital transformation and strengthen its B2B distribution ecosystem. The collaboration marks a significant milestone in Ethiopian Airlines’ digital journey, positioning B2B distribution as a key strategic growth area. He added that Ethiopian Airlines would continue to lead industry-wide digital transformation through NDC adoption and close collaboration with technology partners to build a connected, future-ready distribution ecosystem. At the centre of the partnership is Ethiopian Airlines’ Agency Portal, a robust platform designed to serve travel agencies, aggregators and corporate customers. By leveraging NDC standards and advanced analytics, Ethiopian Airlines is expected to enhance offer personalisation, optimise revenue performance and maintain its competitive edge in regional and international markets.

Source: Ethiopian News January 09, 2026 07:48 UTC