The partnership between Ethiopian Airline Group, Loyyal, and Finfare Connect introduces seamless, bank-linked daily offers for its ShebaMiles membersEthiopian Airlines Group, Africa’s leading airline, and one of the fastest-growing global airline brands, has appointed innovative tech loyalty partner Loyyal to its Access Point flagship solution as a rewards management system within its loyalty offering. Ethiopian Airlines and Loyyal teamed up with Finfare Connect to seamlessly integrate world-class bank-linked offers (account-linked and card-linked) through an automated platform designed specifically for loyalty program owners. This makes them one of the first airline rewards programs powered by bank data in the world. This collaboration leverages Finfare Connect’s market-leading rewards solution for payment-linked incentives, affiliate offers, and instant cashback, all powered by Loyyal’s advanced blockchain infrastructure for loyalty systems. Image source: ShutterstockGunjan Kumar, Chief Revenue Officer at Loyyal states, “My relationship with Ethiopian Airlines dates to its STAR Alliance induction.

Source: Ethiopian News June 12, 2024 13:33 UTC