Bengaluru-headquartered Entropik Tech has announced the launch of the first multi-platform, eye-tracking technology that works on both web and mobile devices. Using tracking through web and mobile cameras, the eye-tracking technology is accurate, agile, and easy-to-use, Entropik said in a release. While maintaining a high accuracy rate, Entropik’s software-based eye-tracking technology is more affordable and less labour-intensive than hardware-driven eye-tracking technology, the release added. There is a high and growing demand for eye-tracking technology throughout a wide number of sectors today including media, research, eCommerce, ed-tech, and more. The new eye-tracking technology is available as a SaaS (Software as a Service) module, as are Entropik’s existing facial coding and brainwave mapping technologies, the company added.

Source: The Hindu November 09, 2021 17:33 UTC