Entrata CEO Adam Edmunds now leads the company cofounded by Dave Bateman, with the help of longtime president Chase Harrington. EntrataCan a new CEO, half a billion dollars and the support of some of Utah’s most successful entrepreneurs push a longtime under-the-radar software business into the global ranks of software breakouts? In 2012, the company announced Entrata a more “end-to-end” solution that would include accounting, customer relationship management, utilities, insurance and more. The company declared that software a success the following year and rebranded fully as Entrata in 2015. According to Smith, Entrata is riding on the crest of several macro trends, from the digitization of the home to the rethinking of rental properties brought on by Airbnb.

Source: Forbes July 07, 2021 14:30 UTC