Smartphones, search engines, and social media do not only create unprecedented marketing opportunities, these technologies also transform how marketers work. The use of tools is not really much of an issue in deploying this type of marketing strategy, said Cooksley. In presenting and selling a brand, employees can tap into the audience that organization and corporation cannot reach. It means less coming from the corporate account than when it does from an individual.” Risks and challenges Cooksley pointed employees posting too much content to be an issue. Cooksley also presented the advantages of marketing automation and how the buying process has dramatically changed in the recent years.

Source: Manila Times September 15, 2018 16:40 UTC