As the NBA’s Official Global Airline Partner and the inaugural title partner of the Emirates NBA Cup, Emirates is celebrating the arrival of the much-anticipated 2024-25 NBA season with a head-turning, nose-to-tail livery dedicated to the league. The livery captures the spirit of the Emirates and NBA marketing partnership and will begin making its way across the airline’s global network with flights starting next week. To coincide with the Emirates NBA Cup, from November 1 until December 17, passengers across all cabins will experience onboard NBA offerings on flights to and from 14 points in the U.S. and Canada. Basketball fans can watch Emirates NBA Cup games live on Sport24 on ice, Emirates’ inflight entertainment system. Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing and Brand, said: “We are proud to be the Official Global Airline Partner of the NBA and the inaugural title partner of the Emirates NBA Cup.

Source: Ethiopian News October 19, 2024 16:32 UTC