Billionaire Elon Musk risks a significant marketing blunder with his controversial decision to ditch Twitter’s iconic blue bird branding in favor of a generic-looking “X” logo – with one expert suggesting it could rival the infamously ill-received “New Coke” rebrand of the 1980s. “Musk is ripping the Band-Aid off on the iconic birdie and going toward the super-app ‘X’ brand. Elon Musk changed Twitter’s logo to an “X” on Sunday. Getty Images“They’re changing the Twitter logo to an “X”. Getty ImagesA day before he unveiled the rebrand plans, Musk brushed off criticism he has received over his oft-erratic leadership of the company.

Source: The Star July 24, 2023 21:35 UTC