Electrical goods sales flat due to stagnant economyHaier products on display at a Bangkok mall. The sluggish economy continues to cast a shadow over Thailand's electrical appliance industry this year, though warm weather and the World Cup may propel sales. Thai Samsung Electronics plans to tap into the commercial washing machine segment this year by supplying products to launderette operators. Sarat Aksaralikitsanti, head of home appliances and consumer electronics at Thai Samsung Electronics Co Ltd, said the company will import products from South Korea. Meanwhile, the Thai TV market is expected to remain flat this year, according to Thai Samsung.

Source: Bangkok Post February 10, 2026 23:08 UTC