The luxury sports car maker, which is majority owned by Volkswagen, warned that profitability will be hit this year, with margins set to drop as low as 15 per cent. The firm is pushing forward with producing its hybrid 911 car, which is set to be released this summer. Porsche, which is majority owned by Volkswagen, warned profitability will be hit this year, with margins set to drop as low as 15%The new line-up of models also includes an upgraded version of the electric Taycan. ‘Porsche will focus on brand and pricing in future, but to do this, the product range needed to be renewed. This is now happening – but the full impact on pricing and profitability will take time,’ they said.

Source: Daily Mail March 13, 2024 20:43 UTC