Eight in 10 Black Friday deals are the same price or even cheaper at other times of the year, a new report by Which? found that 94% of the products it analysed were the same price or cheaper at other times of the year. It was cheaper than its Black Friday price 47 times after the sale with a lowest price of £369. At Very, 93% of deals were the same price or cheaper outside of the Black Friday sales period. However some items did drop in price after the event and there were times before Black Friday where shoppers could have paid the same as the sales price.

Source: The Times November 25, 2025 12:13 UTC