Adidas Franchise Store in Israel Hit by Bomb as Regional Conflict EscalatesImpact of Regional Conflict on Adidas OperationsIncident Details in IsraelBERLIN, March 4 (Reuters) - Adidas' chief commercial officer said on Wednesday that one of the company's franchise stores in Israel had been hit by a bomb, but no one had been injured, amid the unfolding war in Iran. "We had one franchise store in Israel which was hit indeed by an attack three days ago," Adidas' chief commercial officer Mathieu Sidokpohou told journalists during a press conference. "We have people currently sitting in shelters," Adidas CEO Bjorn Gulden said at the same press conference. Workforce and Business ImpactEmployee DistributionSome 3,000 people work at Adidas' 350 chain and franchise stores in six countries in the region affected by the war. Revenue and Supply Chain DisruptionsGulden said Adidas expected to suffer an impact on revenue from closed stores in Middle East and delays on some products sent via air freight through the region.

Source: The Guardian March 04, 2026 23:07 UTC