Egypt-based home furniture e-commerce startup Efreshli has raised a seed round worth US$550,000 to help it build on strong early growth. Founded in early 2019 by Heba El-Gabaly, Efreshli is a technology-enabled furniture design and shopping solution that has created a new way for consumers in Egypt to shop for their homes, from their homes. “Efreshli solves multiple pain points for home-furnishing customers, culminating in a practical and convenient process that brings their ideas to life,” El-Gabaly said. “The mission of Efreshli is to bring everyone on to the design market to enable them to create homes that reflect their vision. We are excited to support Efreshli and believe the company is well positioned to transform this industry in a significant way,” Sakr said.

Source: The North Africa Journal November 10, 2021 06:44 UTC