An online platform is transforming the way small businesses and corner stores in Cairo resupply inventory, winning loyal customers in some of Egypt’s most underserved neighbourhoods. “It’s a lot of weight to carry on your own.”Three years ago, Mahmoud started using MaxAB to help replenish the store’s inventory. But just two streets beyond its ninth century gates, the corner store of Hind Mahmoud is in a world of its own. Like many of the other shopkeepers that use MaxAB, Hind pays in cash upon delivery. Hind agrees that courses in financial literacy or simple shop management might help her improve her business situation.

Source: The North Africa Journal May 21, 2023 16:14 UTC