The country has also witnessed a rise in domestic tourism, with search engines reporting a 26 percent uptick in domestic tourism searches and a 53 percent increase in domestic flight searches. Kaoud stated that tourism is a critical strategic sector for Egypt’s economy, noting that both domestic and international tourism are essential for local businesses struggling due to the pandemic. Meanwhile, Egypt’s Tourism Ministry has launched an awareness campaign in cooperation with the National Bank of Egypt to promote the country’s history and monuments. According to Kaoud, Egypt should undertake a similar model and introduce a “calendar of events” that the whole region can benefit from. He concluded by saying a successful tourism sector will only be built by the private sector, which adopts and applies the concepts of supply, demand, and competitiveness.

Source: Egypt Independent November 02, 2020 14:03 UTC