East African Breweries plans to invest heavily in marketing its flagship Tusker Lager among younger consumers in a bid to reverse flagging sales, the giant brewer said on Friday. However, the Sh5.59 billion profit is a 27.78 per cent drop compared to Sh7.73 billion a year earlier when discontinued businesses are factored in. “Of course we are not happy about the trend line of Tusker which has been there for a while,” Karuku said, adding that Tusker Lite and the newly launched Tusker Cider posted good sales. EABL group MD Andrew Cowan, brought in from UK’s unit in July last year, said the brewer will invest heavily in innovation to satisfy the demanding Kenyan consumers. “The Kenyan consumer is dynamic, curious, wants to try new things, very contemporary,” Cowan said.

Source: The Star January 27, 2017 22:42 UTC