has purchased the People’s Choice Awards, the network said on Thursday. executives said that buzz can be created around the People’s Choice Awards in several ways, including on social media and by integrating advertisers into the event. But there have been exceptions, including this year’s Golden Globes, the Grammys and the People’s Choice Awards, which in January had an 11 percent increase in viewers. Mark Burnett, who has produced the People’s Choice Awards for several years, will be succeeded by Wilshire Studios, NBC Universal cable’s in-house production company. Advertisement Continue reading the main storyThe People’s Choice Awards began in 1975 and has long been broadcast on CBS.

Source: New York Times April 06, 2017 18:11 UTC