An image from Dunedin’s ‘‘A Pretty Good Plan D’’ tourism campaign.IMAGE: SUPPLIEDD stood for divisive at its launch, but for Dunedin’s "A Pretty Good Plan D" tourism campaign it could soon stand for distinction. The campaign has been named as a finalist for a sector award at the TVNZ-NZ Marketing awards, which are celebrating their 30th anniversary in 2021. Sector awards reward advertising campaigns for specific industry segments such as automotive, education or retail, although the specific sector campaigns have been nominated for is not revealed until the night of the award ceremony. City marketing manager Malcolm Anderson will travel to Auckland to attend the September 2 awards ceremony. Otago Polytechnic was also named as a finalist for a sector award for their "Map Your Future" campaign.

Source: Otago Daily Times August 13, 2021 16:30 UTC