“The bigger a project seems, the less likely we are to complete it, since it seems like too much effort,” it reads. Northeastern cities outpaced the rest, with Boston and New York both registering 20% higher sales in February 2019 than January 2019. Some of these non-January drinkers, of course, may not be observing Dry January, just reacting naturally to the post-holiday slump. As for alcohol categories, tequila sales rose by 28% from the first to the second month of the year, while rum increased 11%, and whiskey, 7%. Perhaps the aroma of juniper overwhelms revelers after the holly trees come down and Christmas no longer smells quite so merry.

Source: Forbes March 01, 2019 04:41 UTC