McDonald's said global comparable sales jumped 5.4% -- its 15th consecutive quarter of global sales growth for the company. During the quarter, McDonald's added Donut Sticks to its breakfast offering and a new 2 for $5 Mix and Match deal. It also said its "Bacon Event," a one-day event in January that let customers add bacon on the side of any order, was a big success. The boost in sales fueled by Donut Sticks and bacon shows how important breakfast continues to be for the fast food sector. Breakfast sales at fast-food restaurants rose 1% last year, but overall sales were flat, according to NPD.

Source: CNN April 30, 2019 12:55 UTC