DoneDeal Cars reveals buyer's search behaviour for 2025Search behaviour on DoneDeal Cars in 2025 indicates that Irish buyers continued to prioritise familiar models and established fuel types when actively filtering their searches. Based on searches where users applied the car make filter, Volkswagen was the most searched brand on DoneDeal Cars in 2025, accounting for 13.8% of brand-filtered searches. The Toyota Corolla, Toyota Yaris, BMW 3 Series, Audi A1 and Honda Civic also featured prominently. Among hybrid-filtered searches, the BMW 3 Series was the most searched model, accounting for 7.6% of hybrid model searches. The Hyundai Kona was the most searched electric model in 2025, accounting for 8.2% of electric model searches.

Source: Irish Independent December 29, 2025 14:41 UTC