Dolly Parton collaborated with Facebook throughout 2020 for several projects including the rollout ... [+] of A Holly Dolly Christmas, her first holiday album in 30 years, Rob HoffmanDolly Parton collaborated with Facebook throughout 2020 for several projects including the rollout of A Holly Dolly Christmas, her first holiday album in 30 years, and the film The Library That Dolly Built. Facebook launched official music videos to the platform in August, with Parton signing on to premiere three holiday duets several months later. “2020 was a year unlike any other and I thought maybe I could help spread some joy,” Parton tells me. Marbaloo Marketing Senior Vice President Julie Sturdivant says the collaboration became a “beautiful and comprehensive campaign” executed for Parton’s holiday album. In addition to the holiday content via Facebook, Parton shared her “Dolly-isms” on Instagram Reels.

Source: Forbes March 29, 2021 14:00 UTC