However, the brand really took off after the creation and release of the 2004 political satire hit, This Land. We moved quickly to create and release uplifting, relevant, “stay-at-home focused” digital content, including Happy (Quarantine) Birthday, Quarantine Memories and a special Thank You greeting for people to send to health care and other essential workers. When we look at 2020 through the lens of the digital content and e-cards we sent each other, some interesting trends emerge. We don’t just produce happy content; we spend months thinking about the message we want to convey as well as what we want the creator and user experience to be. Our personalized videos and digital content pieces were the first of their kind in 2007, and that nostalgia has not only helped carry our brand forward, it has also driven a lot of our content decisions.

Source: Forbes March 29, 2021 14:00 UTC