At first blush, the Snapchat copycat feature sounds kind of sad for Apple, which has notably never succeeded in making an actual social network. Social networks are not easy to create. But the way social networks have evolved may change that story line. Down the line, it'd be easy to see Apple and others create Messages apps that greatly expand the app's functions. The truth is that even the biggest social networks seem nowadays to be growing into territory that Apple has a pretty good handle on.

Source: Washington Post August 26, 2016 18:39 UTC