Disney Looks to ‘Pokémon Go’ Technology as Playmation Sales Disappoint - News Summed Up

Disney Looks to ‘Pokémon Go’ Technology as Playmation Sales Disappoint


Walt Disney Co.’s plans to transform the toy business are headed in a direction similar to “Pokémon Go” after a disappointing first year for its Playmation products. Launched with fanfare last year, Playmation was meant to usher Disney into a new era of internet-connected, wearable toys that communicate with each other and can be updated from the cloud. The first wave of Playmation products, launched last October, were based...


Source: Wall Street Journal August 04, 2016 21:45 UTC



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