These companies already had to look out for startups such as Robinhood that offer free stock trading. JPMorgan had telegraphed plans to get into online trading for retail investors as it looks to strengthen relationships within its 60 million American customers. People with $15,000 in the bank will keep getting 100 free trades a year, and wealthier customers will have unlimited free trading. Some online brokerages could stomach lowering prices better than others. In a statement, TD Ameritrade said it is "very well positioned to compete and win in a low-cost environment."

Source: CNN August 24, 2018 15:11 UTC