The coronavirus contagion has prompted two of Thailand's leading direct sales companies -- Giffarine and Mistine -- to fine tune their strategies after business in China has been slammed since the outbreak. An executive at Better Way Thailand, the operator of Mistine single-level direct sales in Thailand, who requested anonymity confirmed China is an important market for Mistine, with sales worth several billions of baht a year. Ongart Wongdacharoj, marketing director of Better Way Thailand, said the company would focus on the domestic market for the short term. To boost domestic sales, the company introduced Mistine's sister brand Myss to the market on Feb 23. She said the company has been somewhat shielded from the outbreak as a majority of Giffarine sales are in the domestic market.

Source: Bangkok Post March 03, 2020 00:11 UTC