Ethiopia’s 800 million Birr trucking industry still runs largely on phone calls, paper documents and cash deals struck at crowded truck stations, leaving small shippers overpaying and many trucks running empty on key routes like the Ethiopia–Djibouti corridor. Capital: What specific value does TOLO bring separately to shippers, carriers, and brokers, and which group was the hardest to convince? Capital: How does your platform change price transparency and bargaining power for small shippers outside major truck stations? If you’re a small shipper in, say, Hawassa or Bahir Dar, you’ve historically been at a massive disadvantage. A small shipper with a low-value load doesn’t need to pay for Premium protection.

Source: Ethiopian News January 11, 2026 12:24 UTC