A new digital campaign is looking to flood social media sites with accurate, science-informed content about COVID-19. Canadians are becoming more polarized, and ideology and personal identity have become bigger factors in COVID-19 misinformation. The group behind the campaign wants to respond to the rise they're seeing in misinformation and conspiracy theories surrounding things like COVID-19 transmission, government responses and, most urgently, vaccines. Radio Active 7:35 #Science Up First Misinformation and conspiracy theories continue to be an issue that dogs online discussions about the COVID-19 pandemic. We speak to Timothy Caulfield one of the cofounders of a new digital media campaign that wants to combat that misinformation.

Source: CBC News January 27, 2021 15:00 UTC