However, the year 2021 saw only a four percent rise in ad insertions compared to 2018 as the pandemic-stricken 2020 saw a huge dip. The fourth quarter of 2021 saw the highest increase in ad insertions, a growth of 62% as against the combined average of the first three quarters. Moreover, December recorded the highest share of ad insertions in the year. As per the report, the services sector continued to maintain its top position as the most advertised sector with 46% share of ad insertions followed by computers with 11% share. Ad Network was the most popular method for promoting ads on digital platforms, accounting for 61% of total ad insertions, followed by programmatic method with 17% share.

Source: Indian Express February 15, 2022 04:19 UTC