Apple’s “Series 2” watch line, unveiled on Wednesday in San Francisco, includes models with leather bands made by French handbag maker Hermes. But Apple scrapped the 18-karat gold version worn by the likes of Beyonce that sold for as much as $17,000, replacing it with a ceramic piece that starts at $1,249. Apple’s gold version was derided by industry bloggers as a gimmick, and rarely spotted in public beyond the wrists of Beyonce and fashion designer Karl Lagerfeld. “On the other hand, it’s a sign for the lower-end brands that they should try to make a connected watch. Because if Apple has become the second-biggest watchmaker already, without ever having touched a watch in its history, it means the connected watch has some legs.” Bloomberg

Source: Mint September 08, 2016 15:11 UTC