Before the game, even Vegas was wondering whether Lady Gaga would go all social-issues in her halftime performance at the Super Bowl by referring to President Trump. But there was no doubting the huge statement that at least one Big Game advertiser was going to make during the game: Audi. Its ad starring Kenny G in 2011 and contrasting the Audi brand with stale German rivals was an instant classic, and in 2012 Audi vanquished vampires with its new super-bright "daylight" headlights. "I always look at the Super Bowl as an opportunity to tell a creative story and communicate something about what our brand stands for," Angelo said. But this Super Bowl ad has a far more serious intent than suggesting that consumers were sick of the vampires meme.

Source: Forbes February 05, 2017 16:07 UTC