“We thought there was a 1% chance they would do the right thing,” Kogan told The Associated Press. The project’s aim was to create voter profiles based on Facebook users’ online behaviour to help in tailored political-ad targeting, according to Christopher Wylie, a former data scientist at the firm. But it didn’t ban him from the social media platform until the Cambridge Analytica scandal broke last year. Evidence presented to a UK parliamentary committee indicated that Cambridge Analytica had not deleted the Kogan-acquired dataset on 30 million Facebook users by February 2016. Britain’s Information Commissioner’s Office said Cambridge Analytica used some of that data “to target voters during the 2016 US presidential campaign process”.

Source: thestar July 03, 2019 05:37 UTC