For a long time, analytics has held out the promise of helping businesses to gain true insights from their data. Going to the source of the dataTraditionally, companies doing analytics have trained their sights on data within their own organisation, but it’s increasingly clear that the future of analytics will involve a more complex set of data from multiple sources. I use the words ‘set of decisions’ deliberately, because too often data analytics is presented as if it gives a single right answer when that’s not the case. Data analytics can help to unlock that understanding and drive better decisions. Jim Newton, director – business development, CKDELTATo find out more about data analytics, or any of our solutions visit three.ie/business.

Source: The Irish Times October 14, 2020 16:30 UTC