Recruitment is undergoing a lot of change thanks to data and analytics technologies. And platforms like LinkedIn and Glassdoor give every employer, no matter how big or small, access to valuable big data. So how can data and analytics help you develop a strong employer brand? First and foremost, you need to know what you want your employer brand to be. Having identified this, data and analytics can tell you whether this brand image actually chimes with reality.

Source: Forbes May 04, 2018 04:18 UTC