When people think of data analytics, beauty and fashion are not the first things that come to mind. But it is in these industries that real-time data analytics is becoming most crucial, says Omnilytics Sdn Bhd founder and CEO Kendrick Wong. The Kuala Lumpur-headquartered fashion analytics platform offers real-time market intelligence data to more than 70,000 brands globally. While real-time data analytics is a boon, not all businesses are ready to embrace it, he says. “But data analytics is only useful depending on how much you know, how you want to implement it within your organisation and whether you have the capacity to implement the findings.

Source: The Edge Markets May 21, 2019 07:07 UTC