MANILA, Philippines — The Department of Tourism on Monday unveiled the new logo of its tourism campaign “It’s More Fun in the Philippines.”Tourism Secretary Bernadette Romulo-Puyat said the new logo also used the agency’s new customized typeface designed to be readable for everyone. The new font, inspired by hand-painted street signs is called “Barabara.” The past font used by DOT is called “Harabara.”Barabara, now downloadable for public in DOT’s campaign website www.itsmorefuninthephilippines.com, has 27 characters and local symbols. First of all, ‘It’s more fun in the Philippines,’ the hashtag works,” Puyat said during the launch of the refreshed tourism campaign at the National Museum of Natural History in Manila. The tourism chief added that other countries also never change their tourism campaign. The “It’s More Fun in the Philippines” campaign was launched by the DOT in 2012.

Source: Philippine Star February 18, 2019 13:47 UTC