The auction of 11 slots of Doordarshan's direct-to-home (DTH) platform--DD Free Dish-- today earned the public broadcaster an amount of Rs 85.10 crore. "Total 11 DTH slots were auctioned today...earned a total revenue of Rs 85.10 crore in a day," DG Doordarshan Supriya Sahu said. In today's auction, three slots were for 'news and current affairs channels' with a reserve price of Rs 6.50 crore. On the other hand, eight slots were meant for 'non news and current affairs channels' with a reserve price of Rs 8 crore. As per data, 'DD Free Dish' currently reaches 22 million homes in India with a bouquet of 80 channels.

Source: dna July 04, 2017 17:48 UTC